Berlin, IFA, 1st September: Blue, a 20-year leading innovator in audio technology and design, today showcases Lola at stand D04, a high-fidelity headphone that reveals detail in your music you never knew was there – detail hidden from you by some of the biggest headphone brands around. Lola was inspired by Blue’s radical holistic design for optimised performance and the most personalised fit, and introduces a new lighter, slim-fit headband. Lola’s sealed over-ear design and massive custom 50mm drivers provide extremely accurate sound reproduction, while the precision acoustic cabinets present an impeccable sound stage. Whether you’re listening to MP3s, lossless music, vinyl or Spotify, you’ll notice never-before-heard detail with Lola—the headphones with nothing to hide.
Lola builds on Blue’s heritage for inspiring design and performance. It shares the same custom 50mm drivers and innovative enclosure architecture as the acclaimed Mo-Fi headphone. Huge cabinets behind the drivers deliver optimal performance by maximizing the volume of air around the drivers. This holistic approach to sound design results in full-range sound with tight and powerful low end, articulate and warm mids, and accurate extended high frequency response. Each aspect of the design works harmoniously to deliver a jaw-dropping listening experience.
“With Lola, we have brought a new level of sound quality to the headphone market. Popular mass-marketed headphones don’t live up to their hype, robbing listeners of the emotional impact that can come from listening to their favourite music. For those who won’t settle for the overhyped, we’ve created Lola, said John Maier, CEO of Blue Microphones. “Blue is helping thousands of listeners to rediscover their favourite music.”
Lola also advances Blue’s radically innovative approach to personalised comfort and fit by introducing a new lighter, slim-fit headband. First introduced with Mo-Fi, Blue’s reinvented headband design features a four-point multi-jointed linkage system and pivoting arms that allow the headphones to stay perfectly parallel at all times. Lola furthers this design with a new slimmer headband that provides total comfort and adjustability for any head shape and size. And earcups—shaped like ears—provide a superior seal around the ears for accurate bass response, improved isolation and reduced sound bleed. The result is a supremely precise, highly customisable fit system that allows for superior comfort and great performance.
Lola comes with a soft travel case and two high-quality audio cables, including a 3-meter audio cable and a 1.5-meter cable with built-in mic and Apple iPhone/iPad controls.
Lola (RRP £199.99 inc. VAT) is available in charcoal black and pearl white in from Amazon.co.uk and other authorised retailers worldwide. For more information visit www.blue-headphones.com.
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About Blue Microphones
Celebrating our 20th anniversary, Blue continues a lengthy tradition of innovative, cutting-edge design and performance across award-winning microphones and the critically acclaimed new Mo-Fi Powered Headphones. Named one of the fastest-growing companies by Inc. Magazine for six consecutive years, Blue offers a range of recording tools for almost any application in both professional and consumer markets. From Blue’s flagship studio Bottle microphone, to Spark Digital for iPad recording to the award-winning Mo-Fi headphones, Blue has tools that inspire creativity.