News Releases

PLANTRONICS UNVEILS BOLD NEW BACKBEAT FIT COLOURS AT IFA 2016

Berlin, IFA 2016 – 1st Sept. 2016 – Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, debuts five bold new colours for its best-selling BackBeat FIT wireless sport headphones during 2016 IFA ShowStoppers. The new colours are designed to give additional style choice to exercise enthusiasts using BackBeat FIT headphones to help keep the pace for any workout and fitness routines.

Available in Power Blue, Sport Grey, Core Black, Fit Fuchsia and Stealth Green, these flexible, durable headphones stay comfortably in place and provide up to eight hours of listening on a single charge. With a waterproof[1] design that meets the IP57 rating, plus a sweatproof nano-coating, BackBeat FIT helps you push through the toughest parts of your workout with rich, immersive audio. An open eartip design keeps you aware of your surroundings while on a run and the reflective finish adds nighttime visibility.

Other BackBeat FIT product features include:

  • Stability and comfort with a flexible neckband design
  • Control your calls and music without changing your pace using the on-ear buttons
  • Power your entire week of workouts with up to eight hours of listening from a single charge, or get through the day’s challenge with a 15-minute quick charge for a full hour of listening
  • Maintain battery charge for up to six months when your headphones are out of range of your devices with DeepSleep hibernation mode
  • Tangle-free workouts with truly wireless Bluetooth® headphones
  • Easy over-the-air firmware updates via the free BackBeat FIT Companion mobile app
  • Voice alerts for remaining play time (available now in German, French, Swedish and English through the BackBeat FIT app, available on Android and iOS)

Pricing and Availability

New BackBeat FIT colours will be available worldwide beginning Fall 2016 with a MSRP of €129.99 / £109.99.

About Plantronics
Plantronics is a global leader in audio communications for business and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communications to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Originally designed for commercial aviation, today Plantronics products are used by every company in the Fortune 100™, as well as by emergency call operators, air traffic controllers, and consumers around the world.  www.plantronics.com

[1] Waterproof in fresh water up to one meter (3.28 feet) for 30 minutes (IP57). However, Bluetooth® technology does not transmit underwater. Plantronics.com/waterproof

BackBeat and Plantronics are trademarks of Plantronics, Inc. registered in the US and other countries. The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are property of their respective owners.

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